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RVML Resource Center 2002-2007 Calendar Archives 24 June 2003, Tuesday |
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Video&Discussion: The Media's Effect on Consciousness
Time: 7:00pm - 9:00pm
Location: RVML Event Center - 258 A St, Ashland
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Video&Discussion: The Ad and the EgoDiscussion Topic: The Advertising Media's Effect on Western Consciousness.
All Tuesday evening events
at RVML are free admission
Video Description:
"The Ad and the Ego traces advertising’s development from its simple, descriptive 19th century origins through today’s post-modern break with rationality. Intercutting thousands of contemporary and classic television commercials with insights by Stuart Ewen, Jean Kilbourne, Sut JhalIy and others, this film scrutinizes late 20th century American society and its prime inhabitant, Consumer Man.
The Ad and the Ego goes beyond deconstructing individual ads to help us understand how living in an advertising infused environment affects our perceptions of the world, of power, and above all, of ourselves. Advertising’s constant stream of messages make up a neural network which connect us as a society, educating us about who we are and who we should be. In a world of diminishing resources and devastating pollution, advertising shamelessly promotes excessive consumer values that threaten the natural environment and impoverish our mental environments as well.
By utilizing the style, techniques and images of modern advertising, The Ad and the Ego challenges the viewer with subtle yet powerful manipulations of advertising’s intended messages. Complete with original soundtrack by media appropriation artists Negativland, this humorous and entertaining documentary presents a critical and insightful look at the destructive power of a mass media system out of control.
When asked about the controversy surrounding the unauthorized use of over three thousand TV commercials for his own personal gain, director Harold Boihem responded: "Don’t you know copyright infringement is your best entertainment value? But seriously, everyone loves to hate advertising, we’re just givin ‘em what they want."
The Ad and the Ego is an irreverent, up to the minute analysis of the complex role advertising plays in our lives and its impact on our global future. Viewer discretion is advised: you will never look at an ad the same way again after experiencing The Ad and the Ego."
Winner of over 15 awards, this video is a 'must-see' for all consumers in Western culture.
57 Min. Produced in 1997
More info: http://www.parallaxpictures.org/AdEgo_bin/AE000.01b.html
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 Licensed To: RVML |
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